We’re now well past the stage where AI models can create convincing audio podcasts, run by convincing AI hosts — and there are a couple of developments this week that are going to add to and fight back against the growing deluge of AI podcasts (also known as ‘podslop’, if you’re not a fan).
First up, Amazon has given Alexa+ new powers to create custom podcasts based on your prompts. Whether you want a dive into Roman history, a round-up of the best new music releases, sports previews or anything else, Alexa+ can serve up a podcast-style audio exploration in just a few minutes.
I’m not a fan myself of AI podcasts — more on that later — but I have to give credit to Amazon for actually partnering with real news organizations, including Reuters and the Washington Post, to produce this audio. Publishers and creators actually getting paid as AI scrapes and repackages their work? Whatever next?
This is US only for now, and as I’m in the UK I haven’t been able to try it, but the examples Amazon has provided seem solid enough: the podcasts are similar in style and tone to what we’ve already heard from apps such as NotebookLM.
Wait just a moment, AI
As Amazon pushes AI podcasts forward, Spotify is putting the brakes on — or at least, making it easier to spot these pods. Following on from its AI verification scheme for music, launched earlier this month, Spotify is now using the same badges on podcast content.
You’ll start to see light green badges that say ‘Verified by Spotify’ on them, used for podcasts where Spotify has confirmed who the hosts and publishers behind the show are. The idea is to protect listeners against fake content that may be misleading or dangerous, Spotify says, while also helping creators maintain their audience.
“It signals that the show has been reviewed against Spotify’s standards for authenticity and trust, helping listeners understand who they’re hearing while giving creators a clear, credible way to establish their identity on our platform,” explains Spotify, adding that listener activity and audience authenticity are taken into account too.
A recent survey suggested some 39% of new podcasts are AI-generated, and I’m glad to see Spotify helping us to sort the real stuff out. I’d much rather listen to something with real personality and knowledge behind it, rather than a machine-made amalgamation of scraped content polished up into a generic, flat audio episode.
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